Alight's Strategic Mastery Leads Ministry of Finance to Award-Winning at IPRA Awards

Alight Integrated Strategic Communications is pleased to announce its remarkable achievement at the prestigious IPRA (International Public Relations Association) Golden World Awards for Excellence 2024. Through its exceptional guidance, Alight successfully led the Ministry of Finance to secure victories in two distinct categories.

The IPRA Golden World Awards recognize and honor organizations, businesses, agencies, communities, and brands that have made a significant impact on society through their public relations initiatives. The awards ceremony and Gala Dinner will be held in Belgrade, Serbia, where the Ministry of Finance will be duly recognized for its outstanding accomplishments.

Alight’s meticulous preparation for the awards spanned from March to April 2024. Leveraging its expertise in strategic communications, Alight provided invaluable guidance to the Ministry of Finance, ensuring their effective participation in the IPRA Awards. The Ministry’s decision to participate stemmed from the event’s prestigious reputation and the opportunity to showcase the remarkable success of its social programs.

The Ministry of Finance was the proud recipient of awards in the Crisis Communications and Research Communications categories. Alight’s invaluable guidance and support were instrumental in this achievement, starting from the initial stages of program selection and screening for inclusion in the IPRA. Their expertise extended to data retrieval, material review, and assistance in preparing the necessary documentation. Furthermore, Alight provided additional value by conducting knowledge-sharing sessions on global communication and PR trends, thereby enhancing the team’s insights during the material preparation process.

Strategic Planning and Execution

Crafting compelling award submissions requires a well-defined strategic plan to capture the judges’ attention. Alight’s strategic planning and thinking, with a focus on current public relations trends, guided the paper’s development, resulting in a structured and impactful documents.

Data-Driven Excellence

Alight crafted paper materials are rich in data, adhering to the principle that clear and compelling descriptions become even more impressive when supported by evidence. The data presented was meticulously selected and underwent a rigorous screening process. It was then described in accordance with linguistic rules, ensuring both accuracy and readability.

Expert Collaboration

The data collection, writing, and review processes were directly overseen by experts, guaranteeing meticulous attention to detail throughout.

The extensive effort involved in preparing IPRA materials and ultimately winning in two categories was made possible by the unwavering collaboration of the winning team of the Ministry of Finance.

This was acknowledged by the winning team of the Ministry of Finance, who stated, “This award is undoubtedly the result of our hard work and the invaluable assistance provided by Alight. We extend our deepest gratitude to Alight for their unwavering dedication in guiding us to victory at the IPRA Awards through their strategic insights and expertise.”

Public Relations & Digital Strategies