Direktorat Jenderal Pengelolaan Pembiayaan dan Risiko, which is abbreviated to DJPPR, is part of Ministry of Finance of the Republic of Indonesia. Previously, this institution was named Direktorat Jenderal Pengelolaan Utang (DJPU). During its establishment, DJPPR owns several programs to achieve its objectives and need to be socialized in the Indonesian market. By knowing the detailed program, Indonesian citizens will support the program and lead to the objective achievement. Increasing the good image of the Ministry of Finance of the Republic of Indonesia is another important objective that was considered.

Alight, as an Integrated Strategic Communications, supported DJPPR by conducting several programs that relate to the above objectives. All programs refer to the strategic thinking that leads to integrated communication implementation. Developing strong content and publishing the articles on media platforms and social media were some of the powerful strategies to spread the message to the target audiences. It is strengthened by conducting the digital ads placement. Therefore, the programs were socialized organically and inorganically. In order to support the implementation, Alight developed strong concepts, which lead to various digital creative materials development.

After implementing those activities, all programs reached the wider scope of target audiences and received positive feedback from them. The publicity was spread and read by 1st tier online media readers.

Creative Communications